2-page event marketing plans are compact stories that help guide your projects to the next level!

First, let’s define what is a marketing plan? A marketing plan is a comprehensive document or blueprint that outlines a business advertising and marketing efforts. An event marketing plan is the activity of designing or developing event details to promote a product, cause, or organization.

A few examples of what I use these plans for include interview guides, pitch proposals, and to obtain sponsorships. It’s also great at explaining high-level project details. This allows your audience to visualize what goal you are trying to achieve, but leaving them wanting more.

Below I have a sample of a two-page marketing plan that I submitted to a client regarding their social media presence. To stay within brand, I used the current brand colors. The overall goal was to convince them the importance of utilizing written content across various platforms.

A 2-page event plan might include the following:

Cover Page:

Mission Statement - Overall purpose of event
Objective - Specific & measurable outcome
Goal - Reflects the objective & what will be achieved

Page 2

Project Overview - Summary of overall plan
Project Plan - Marketing initiatives that achieve the goal
A diagram or chart reflecting the project plan

Event Marketing plans change with each moment you create. This list is not limited to these items, but remember to be concise and simplicity is key. I’ll keep adding other examples of what your project proposal may include, but definitely comment with questions or suggestions!

- Uriah Morrow, MBA